Leica vs Zeiss

They both have been making superior lenses with great optical quality, and Zeiss has come out with their first camera! But who will win out?! I think that each of the brands, or companies, has a chance at demolishing the other, but because the match is so close, they are likely to always prevail, for at least as long as we’re here anyways. But then there’s Sigma, Panasonic, etc...I think that Leica would be much better off with their prices the same as other brands, and would likely dominate the competition.